Provides up to $10,000 monthly in Google Search advertising, not spendable grant cash.
Requires a Google for Nonprofits account; US legal-status rules also apply.
You’ll need
In Google for Nonprofits, select Ad Grants, supply the website, complete the welcome video and submit activation. Do not create a separate Google Ads account during activation.
The benefit is free advertising; additional paid Google Ads belong in a separate account.
Watch for
Automatic church tax exemption alone does not meet Google’s recognition requirement.
The advertised website must use HTTPS and meet Google’s website standards.
Our note: Review ongoing Ad Grants compliance separately; initial activation does not guarantee continued participation.
US fiscally sponsored organizations without their own 501(c)(3) status are currently ineligible. Fiscal sponsorship is not the same as qualifying documented affiliation under a group exemption.
Not confirmed: your website remediation or campaign-management costs; these are not established as mandatory program fees.
Read official page body; retrieved URL: https://www.google.com/grants/
Read official page body; retrieved URL: https://support.google.com/nonprofits/topic/16219045?visit_id=639278370345384123-1863003046&rd=2
Read US legal-status requirements and general exclusions; church-specific documentation is addressed in the separate tax-exempt help article.
Read official page body; retrieved URL: https://support.google.com/nonprofits/answer/2659443?hl=en