Google Ad Grants
- Amount
- Up to $10,000 per month in search ads
- Status
- Rolling
- Region
- Multiple countries
Google for Nonprofits
- Amount
- No-cost and discounted tools (amount not stated)
- Deadline
- Rolling
- Who
- Registered charitable orgs verified as nonprofits; excludes government entities, hospitals and others listed
- Use
- No-cost/discounted Google products incl. AI tools
You match if
Technology access, not a cash grant: eligible charities can obtain no-cost products and nonprofit discounts.
US applicants need IRS-recognized 501(c)(3) status or documented affiliation under a qualifying group exemption. Goodstack validates nonprofit status.
You’ll need
- Use Get started, complete nonprofit verification, then activate each desired product separately.
- Our note: Gather the IRS determination or group-affiliation evidence before beginning.
- Core nonprofit products include no-charge options; upgraded Workspace editions are discounted rather than universally free.
Watch for
- Government bodies, schools/universities and hospitals/healthcare organizations are excluded, with stated exceptions for their charitable or philanthropic arms.
- A church relying only on automatic tax exemption is not eligible; Google requires IRS recognition, with a possible group-exemption route.
- US fiscally sponsored organizations without their own 501(c)(3) status are currently ineligible. Fiscal sponsorship is not the same as qualifying documented affiliation under a group exemption.
- Not confirmed: the total cost of migration, optional upgrades or third-party setup for your organization.
- Read official page body; retrieved URL: https://www.google.com/nonprofits/
- Read US legal-status requirements and general exclusions; church-specific documentation is addressed in the separate tax-exempt help article.
- Read official page body; retrieved URL: https://support.google.com/nonprofits/answer/2659443?hl=en
Source: google.com/nonprofits, support.google.com/nonprofits/answer/3215869?co=GENIE.CountryCode%3DUnited+States&hl=en, support.google.com/nonprofits/answer/2659443?hl=en. Recorded Oct 16, 2026. Reviewed Oct 17, 2026. Scope: reviewed.
Plenary finds the matches and drafts the applications.
It ranks funders against your ministry's profile and drafts each answer in your voice. You review and submit.
Try Plenary (opens in new tab)Plenary is a separate service, not a funder endorsement or a guarantee of funding.